M-Pesa Kenya

The most successful example of Mobile Money where people can use their mobile to pay and access financial services.


Link to external site : Website for M-Pesa Kenya
M-Pesa Kenya
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Agent


ATM


Mobile


Web


Card


Cash


PC


Wallet

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AT

B2P

BP

DAT

DMT

IAT

IMT

MB

MFI

MM

MP

MW

Trade
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Card


Cash


PC


Wallet


Agent


ATM


Mobile


Web

Model
non-bank based
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Who Leads?
mobile operator led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
The CBK Act prevents commercial banks from going into micro payments space, where M-pesa and Zap feature strongly. “CBK is yet to open space for banks to compete in this space. But they are free to partner with these service providers.
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Persona
Purpose
Active Services
Card Type
ServicesDescription
DMT, IMT, Topup, Bill Payment, Merchant Payment, MFI Loan Repayment. B2C Salary Disbursement, MFI loans distribution - LIVE. C2B: Bill payments, merchant services: LIVE, Banking Integration: ATM withdrawals, Other banking integration, WIP: LIV
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Channels
Payment Instruments
Cash I/O Description

201209 NEWS: 40,000 M-Pesa, 9000 Remainderof competition.

201204 DailyRelevant Ignacio Mas : 30,000;

28000 (201111 Its Better than cash);

14000 (Sep 2009 safaricom)

Supermarkets, post offices, banks, airtime sellers, PesaPoint ATM in over 15 towns.

No of agents is 4 times combined no of bank branches and ATMs in country. Number of agent locations grown from 4,230 to 13,326 over 1 year to Q3 2009. Equity Bank has largest bank network. Retailers as agents: G4S Security Services (courier, security, etc.), Nakumatt(supermarket), post offices

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Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
Main Segment Unbanked
Segment Description Primarily unbanked. Farmers (Kilimo Salama: safe farming). Only 10% have access to traditional banking compared with mobile penetration of 53%(Q3 2009). Used as primary means of banking by many Kenyans

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