The O2 Money card is available to purchase in O2 Stores nationwide by customers of any Irish mobile operator who are over 18 years of age. Customers can load from €20 to €350 per day onto their card. Being a Visa card, it can be used almost anywhere Link to external site : Website for 3V O2 Money Ireland |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Feb Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Prepaid Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card |
 |
Card  LVP  MP  OP  PC |
|
Card |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
15,000 Upgrade to Bronze |
| Registered Users |
15,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
5.485 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription |
15,000 people have signed up to O2 Money. Of these 77% of customers are in the 18-44 age bracket, with 60% of cards purchased by men since launch. 76% of transactions have been online, with retailers, auction sites and airline sites proving most popular. For the 24% of transactions offline, it would appear customers are already using the card to manage household expenditure with the majority of usage being in supermarkets, pharmacies and convenience stores. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Load or top-up O2 Money card they can via internet banking or in any O2 retail store or in over 1,500 Payzone outlets nationwide. Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
1 Card (Visa), 1 MNO (O2) Register/Log In |
| RegistrationProcess |
| Main Segment | Youth |
| Segment Description |