Merchant Customer Exchange (MCX)

Merchant Customer Exchange (MCX) was created by a group of leading merchants in the USA, with the purpose of creating an integrated mobile-commerce platform with a business model suited to merchants.


Link to external site : Website for Merchant Customer Exchange (MCX)
Merchant Customer Exchange (MCX)
Brand
Launched in
Status
Launch
Importance
Traction
Under planning
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Evaluation
Combined, the participating member merchants serve nearly every smartphone-enabled American on a weekly basis, giving MCX the unique ability to offer a mobile-commerce solution that truly works for consumers
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Account Type
Customer Account
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Business Model
Class
Send Services Receive

Mobile


NFC

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MP

MW

NFC
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NFC


Mobile

Model
non-bank based
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Who Leads?
third party led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Smartphone
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Technologies
Interoperability
Interoperable across retailers; Independant of MNOs, banks;
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RegistrationProcess
Main Segment Shoppers
Segment Description Shoppers

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