Facebook has various different payment and financial services initiatives. Link to external site : Website for Facebook Card |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Jan Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Prepaid Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location |
 PC |
 |
 LP PC |
|
PC |
Location |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
Mobile app with Prepaid card Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Social |
| Segment Description | Facebook users can gift cards to each other |