Merchant Customer Exchange (MCX) was created by a group of leading merchants in the USA, with the purpose of creating an integrated mobile-commerce platform with a business model suited to merchants. Link to external site : Website for Merchant Customer Exchange (MCX) |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Aug Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Under planning Upgrade to Bronze |
| Evaluation |
Combined, the participating member merchants serve nearly every smartphone-enabled American on a weekly basis, giving MCX the unique ability to offer a mobile-commerce solution that truly works for consumers Register/Log In |
| Account Type |
Customer Account Register/Log In |
| Business Model |
Retail Led Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 NFC |
 |
 MP  MW NFC |
|
NFC |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Announced Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Smartphone Register/Log In |
| Technologies | |
| Interoperability |
Interoperable across retailers; Independant of MNOs, banks; Register/Log In |
| RegistrationProcess |
| Main Segment | Shoppers |
| Segment Description | Shoppers |