Modelled on Safaricom M-Pesa; Whilst there have been several attempts to launch similar systems on the market, the key difference of this new system from Econet is its size and capacity. Econet has crossed 6m customers - almost half the population.
Link to external site : Website for Ecocash Zimbabwe |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Sep Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation |
GSMA evaluation July 2012: Impressive growth to reach 1.5m in 8 months (See http://mmublog.org/blog/zimbabwe%e2%80%99s-ecocash-shows-impressive-growth/) Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model |
Originally too costly to send money using EcoCash: To transfer US $200 to a non-EcoCash subscriber cost US $14 in charges. Econet reduced this to $6 but it remained one of the most expensive mobile money services. In 2012 send, receive and load was made free of charge, with maximum 2% of value charged for transactions, to maximum of US$2. |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Wallet |
 |
 BP  DAT  DMT  MM  MP  MW  Trade |
|
Wallet |
Agent Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
3,500,000 Upgrade to Bronze |
| Registered Users |
3,500,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
7.233 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Econet has engaged over 500 EcoCash agents countrywide, providing employment to small businesses in some of the country’s most remote areas. Post Offices have also been registered as agents and discussions are on-going with the major retail chains. Upgrade to Bronze |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
USSD Register/Log In |
| Interoperability |
All MNOs, no bank account Register/Log In |
| RegistrationProcess |
No new SIM card; No bank account needed; Works across all networks Register/Log In |
| Main Segment | Unbanked |
| Segment Description | Unbanked |