Integration is the key
Shift Thought believes that Integration is what makes all this possible – not more or different technology or services. Digital Money may be used as an integration mechanism to provide many services from multiple stakeholders to multiple users. This can truly put the customer in the middle and in control, and allow merchant brands to anticipate needs and service them through a vast array of new products and services.
We believe this involves, amongst other things:
- Integration of perspectives
- Integration of services
- Integration of enabling technologies
- Focus on customer life cycle