The Gambia is a country in West Africa. It is surrounded by Senegal, apart from a short strip of Atlantic coastline at its western end. It is the smallest country on mainland Africa. Link to external site : Website for Gambia |  |
| Wallets | |
| Development | Developing |
| Send or Receive |
Receive Register/Log In |
| GDP ($m) |
643.51 Register/Log In |
| HDI classification | Low |
| Mobile Connections (m) |
1.980 Upgrade to Bronze |
| Currency | GMD |
| Class | |
| CountryISO | GM |
| Sovereignity | Country |
| Territory of | - NA - |
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{"type":"PieChart","data":[["Operator","Connections"],["Africell (Lintel)",826506],["Comium Sierra Leone",483201],["Gamcel",455216],["QCell",215000]],"options":{"title":"Connections","is3D":true}}
{"type":"ColumnChart","data":[["Year","Connections"],["Q4 2000",5710],["Q4 2001",18065],["Q4 2002",75800],["Q4 2003",147843],["Q4 2004",191117],["Q4 2005",243095],["Q4 2006",410570],["Q4 2007",713909],["Q4 2008",985522],["Q4 2009",1235585],["Q4 2010",1542240],["Q4 2011",1787856],["Q4 2012",1998774],["Q4 2013",2182033],["Q4 2014",2335038]],"options":{"title":"Connections"}}
| Channel Analysis |
No data to report Upgrade to Bronze |
| COT Analysis |
No data to report Upgrade to Bronze |
| Persona Analysis |
No data to report Upgrade to Bronze |
| Products |
No data to report Upgrade to Bronze |
| PI Analysis |
No data to report Upgrade to Bronze |
| Central Bank |
Central Bank Website for Gambia Register/Log In |
| Key Regulations | |
| Type of law |
Hybrid Upgrade to Bronze |
| Legal System |
Mixed legal system of English common law, Islamic law, and customary law Upgrade to Bronze |
| Law is based on | |
| Approach |
Short leash Upgrade to Bronze |
| Sectors active in Digital Money | |
| Exclusivity | |
| Certainty | |
| Openness | |
| Proportionate? | |
| Allowed Models |
Jointly Led Upgrade to Bronze |
| DominantModel |
| E-Money | |
| Payment | |
| Agent | |
| Money Transfer | |
| Taxation |
{"type":"Gauge","data":[["Label","Value"],["Mobile Penetration",77.59],["Banked",21],["Internet",6],["Urban",56],["Adult",59],["Literate",40.1]],"options":{"scaleHeight":0.5,"min":0,"max":100,"redFrom":76,"redTo":100,"yellowFrom":26,"yellowTo":74}}
| Population m | 1.71 |
| Adult % | 59.00 |
| Migrants % |
14.00 Register/Log In |
| Stock Immigrants ('000) |
290.10 Upgrade to Bronze |
| Emigration Rate % | |
| Internal Migrants ('000) | |
| Internal Migration Rate % | |
| Intl Movement Rate % |
16.40 Upgrade to Bronze |
| Urban % | 56.00 |
| Female % | 48.70 |
| Literate % | 40.10 |
| Annual Growth % |
| Mobile Penetration % | 77.59 |
| Banked % | 21.00 |
| Access to FS % | 20.11 |
| Internet % | 6.00 |
| Branches per 100k adults | 5.54 |
| ATMs per 100k adults | 1.48 |
| POS per 100k adults | 5.24 |
| Prepaid % | 99.00 |
| Prepaid SIM Registration | |
| MobileUnbanked (m) | 1.05 |
| Monthly ARPU |
12.68 Upgrade to Bronze |
| Cards 2010 ('000) | |
| Propensity % |
| Overall | |
| Population | |
| On Remittance Sent | |
| On Remittance Received | |
| Mobile Unbanked | |
| Migrant % | |
| MP % | |
| Banked % | |
| Development |
| Can Provide Payments? | |
| Can Market under Brand? | |
| Can issue E-Money? | |
| Can Open Customer Account? | |
| Can Own Customer? | |
| Can do Cash In/Cash Out? | |
| Can offer Domestic Money Transfer? | |
| Can offer International Money Transfer? |
| Importance for Digital Money | |
| Digital Money Adoption |
Medium Term Upgrade to Bronze |
| Registered Wallet Users | |
| Top Wallets | |
| Informal Market | |
| Cost To Remit | |
| Key Players |