In a world where scale matters and players must continually reinvent themselves, it saddens us to see that not all make it through the metamorphosis.
Multiply Marketplace was a social networking service that first started in 2004 and built a 11-million strong community around blogging, photo sharing, videos and more.
In 2012 they moved their base from Florida, USA to Indonesia. The task at hand was to offer e-commerce services to the 350 million strong market in Philippines and Indonesia, while also discontinuing their blog services.