In September 2011 I wrote a Mobile Money Brief on India for the Clarion MMT Gateway, discussing the vibrant ecosystem and initiatives under way in India.
Some of the key observations then were that:
- India is on track to leverage mobile bank-based model at scale – but, will trajectory equal that of M-PESA Kenya?
- Domestic card scheme RuPay is now in use by 4 banks – how will this impact plans such as the Visa wallet?
- Foreign companies restricted from launching prepaid products and mobile wallet – how does this impact the Google wallet?
Over the next few months I expect to post updates on the Mobile Money scene in India, and talk about the huge strides being made by all the different players.
You can read the original Mobile Money Market Brief at the Clarion Mobile Money Transfer Gateway