India’s ecommerce market is set to soar to USD 20 billion by 2020 (1), with growth generated, mainly, by the use of smartphones.
The USD 4 billion ecommerce is being driven by cheap handsets and mobile data plans that allow consumers to buy from their mobile devices. As we say at Shift Thought, India’s payments market is 'Born Digital Money', and this demands convergent payment services of the variety we describe in our Digital Money in India 2014 Viewport, which reflects our recent market studies in India, and from which this analysis is taken.
I had the opportunity to share my opinion on the direction of the e-commerce market with The Paypers, the Netherlands-based leading independent source of news and intelligence for professionals in the global payment community.
Click here to read the whole Expert Opinion published on 19th September 2014.
Charmaine Oak
Author of The Digital Money Game, co-author Virtual Currencies – From Secrecy to Safety
http://www.linkedin.com/in/charmaineoak
Join us to explore ideas at The Digital Money Group on LinkedIn