Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its rev Link to external site : Website for Apple |  |
| Class of Trade | Big Technology/ Online Brand |
| Importance |
Leader Upgrade to Bronze |
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| Operates in | |
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| Founded |
1976 Register/Log In |
| Partners | |
| Roles |
TechWeb Upgrade to Bronze |
| Class | |
| UserBase (m) | |
| Merchant Base | |
| Business Model |
Multi-sided platform Upgrade to Bronze |
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