The AmBank Group is the fifth largest banking group in Malaysia. It offers a range of digital banking and digital money services, thanks to its e-money license. Link to external site : Website for AmBank Genie Mobile Banking |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
Very comprehensive and well marketed integrated bundle of services Register/Log In |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  Card |
 |
 AT  BP  DMT  IMT  MB  MP  OB |
|
Account Card |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
36.156 Upgrade to Bronze |
| Regulations |
E-money license Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription |
Genie mobile banking offers real time banking, topup, Internet mobile banking, smartphone app, bill payment and more. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
They offer an App, WAP, PRO, SMS, and WEB options to support a variety of handsets. Register/Log In |
| Technologies |
Smartphone app, GPRS, Mobile Internet Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description |