UMPay was formed by CUP and China Mobile in 2003 in order to drive the CUP mobile payments. Initially this was offered via SMS across 21 provinces, with number of users in excess of 20 million at the end of 2010. Link to external site : Website for Union Mobile Pay (UMP) E-commerce Services |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Jan Register/Log In |
| Importance |
Very Low Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Dematerialised Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 NFC  Wallet |
 |
 MP NFC  OP |
|
NFC Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
957.018 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mobile |
| Segment Description |