AirCash allows Celcom customers both 2G and 3G - to use their mobile phones to transfer money to other AirCash users, remit money to foreign countries (initially to Indonesia), and top-up mobile airtime for themselves and others. Link to external site : Website for Aircash - Malaysia |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2009 Jun Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
Enjoyed 27th quarter of growth, with 12.7 million subscribers at end 2012, overtaking Maxis. Growth is helped by their strategy of encouraging MVNOs such as XOX Bhd, Tune Talk and others. Celcom has plans to venture into new digital businesses in 2013. Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Account  Card  Cash |
 |
 AT  BP  DAT  DMT  IAT  IMT  MM  MP  MW |
|
Account Card Cash |
Agent Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
36.156 Upgrade to Bronze |
| Regulations |
Have 2 remittance licenses - covers international money transfer. Up to RM 1,500 can be stored in e-wallet. Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
Support International Airtime Transfer. Have 2 remittance licenses that allow them to do International Money Transfer. |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Expect to have 2000 locations by end 2009. Customers are able to add money or withdraw money from their AirCash account at any Celcom branch and selected Celcom AirCash dealers. They can transfer money to the account online using Online Banking for banks including BankIslam, maybank2u.com, RHB, CIMBClicks, maybank2.net, PBEBank.com and Hong Leong Bank (July 2013). Upgrade to Bronze |
| Cash I/O No Of Locations |
500 to 2000 Upgrade to Silver |
| Handsets | |
| Technologies |
USSD Register/Log In |
| Interoperability |
Single bank, Single MNO Register/Log In |
| RegistrationProcess |
The service offers free self registration using the mobile. It is exclusively offered to Celcom subscribers, who have to simply dial "*133#" on their mobile and press SEND. For first time users, registration is compulsory and name, passport is required as part of the registration process. Pin and language is to be chosen. Register/Log In |
| Main Segment | Mobile |
| Segment Description | Their service is offered exclusively to subscribers. The main target is for money transfer via mobile, sending cross border remittance to other countries. This appeals particularly to Malaysia’s migrant population. Primarily unbanked. |