Aircel ICICI Mobile Money

Aircel partnered with ICICI to launch Mobile Money, a prepaid account for Aircel subscribers through which they can transfer funds, pay bills and enjoy other services from their mobile phones.


Link to external site : Website for Aircel ICICI Mobile Money
Aircel ICICI Mobile Money
Brand
Launched in
Status
Launch
Importance
Traction
Low but Growing
Upgrade to Bronze
Evaluation
April 2014: No information on Aircel website
Register/Log In
Account Type
Branchless Banking Account
Register/Log In
Business Model
Consumer fees for cash withdrawal, fund transfer. Merchants charged 1.5% of billed amount (April 2014).
Upgrade to Bronze
Class
Send Services Receive

Agent


Mobile


Account


Wallet

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AT

BP

CICO

DMT

MB

MM

MP

Trade
framework/arrowright.png

Account


Wallet


Agent


Mobile

Model
cross-industry based
Upgrade to Bronze
Who Leads?
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
Single bank, single MNO
Register/Log In
RegistrationProcess
Main Segment Unbanked
Segment Description Unbanked segment through branchless banking services at Aircel outlets.

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