Aircel partnered with ICICI to launch Mobile Money, a prepaid account for Aircel subscribers through which they can transfer funds, pay bills and enjoy other services from their mobile phones. Link to external site : Website for Aircel ICICI Mobile Money |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Feb Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation |
April 2014: No information on Aircel website Register/Log In |
| Account Type |
Branchless Banking Account Register/Log In |
| Business Model |
Consumer fees for cash withdrawal, fund transfer. Merchants charged 1.5% of billed amount (April 2014). Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Account  Wallet |
 |
 AT  BP  CICO  DMT  MB  MM  MP  Trade |
|
Account Wallet |
Agent Mobile |
| Model |
cross-industry based Upgrade to Bronze |
| Who Leads? |
jointly led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
953.100 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Single bank, single MNO Register/Log In |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | Unbanked segment through branchless banking services at Aircel outlets. |