Airtel money service is a stored value card wallet offered by AMSL as authorised by RBI. It is a pre-paid payment instrument issued by AMSL for express and power accounts. Link to external site : Website for Airtel Money India |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Feb Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model |
month subscription fee of Rs. 5/month and charges Rs. 5/payment Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Card  Cash |
 |
 AT  BP  D2B  DMT  DW  MP  MW  OP  Transport |
|
Card |
Agent Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
1,300,000 Upgrade to Bronze |
| Registered Users |
1,300,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
953.100 Upgrade to Bronze |
| Regulations |
There is a limit of Rs 10,000/ month in case of express accounts, but these can easily be opened and are available across India. Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
airtel money has now become the first mobile based service to offer customers the convenience of instant money transfer from an airtel money wallet to another airtel money wallet and bank accounts. With this, customers can now use airtel money to make payments and transfer money across the country.For example, you can currently use it for Airtel Postpaid Mobile and Home Phones & Broadband bill payment; Airtel Pre paid recharge, Movie & Flight ticket bo Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations |
15,000+ Airtel money outlets across top 300 cities; 1,800 brand merchant partnerships Upgrade to Silver |
| Handsets | |
| Technologies | |
| Interoperability |
Single mobile operator Register/Log In |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | Payment is via debit/credit card, details of which must be loaded on the mCheck application on the mobile. |