Enables Airtel customers to pay via Airtel's mobile wallet service. Link to external site : Website for Airtel Mobile Payments India |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2008 Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation | |
| Account Type |
Multiple Register/Log In |
| Business Model |
month subscription fee of Rs. 5/month and charges Rs. 5/payment Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card |
 |
 AT  BP Card  DAT  DMT  MP |
|
Card |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
25,000,000 Upgrade to Bronze |
| Registered Users |
25,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
953.100 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription |
Remittance Not supported. Pay for and buy products and services. For example, you can currently use it for Airtel Postpaid Mobile and Home Phones & Broadband bill payment; Airtel Pre paid recharge, Movie & Flight ticket bo Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Bharti Airtel had told the RBI that all its distributors, franchise and self-owned outlets, which total about 5,000 in India, will act as the agents for this project. Currently, Bharti has over 5,00,000 retail locations and this distribution network can be leveraged to offer money transfer services Upgrade to Bronze |
| Cash I/O No Of Locations |
15,000+ Airtel money outlets across top 300 cities Upgrade to Silver |
| Handsets | |
| Technologies |
STK, USSD Register/Log In |
| Interoperability | |
| RegistrationProcess |
Register by filling in the application form and submitting KYC documents (2 photocopies of proof-of-identity, 1 copy of proof-of-address and a passport size photograph). ■ Existing airtel SIM will be upgraded to the new 64K airtel SIM with airtel money ■ Activate your airtel money account by choosing your MPIN. ■ Load cash into your airtel money account by visiting your nearest airtel retailer ■ You are now ready to send commands through the airtel money application on your phone! |
| Main Segment | Banked |
| Segment Description | Payment is via debit/credit card, details of which must be loaded on the mCheck application on the mobile. |