Airtel Money earlier called Zap is offered across a number of countries across Africa. 201109: Bharti Airtel's African unit has launched an online payment system - PayOnline enabling users to use their mobile handsets to make purchases. As per repor Link to external site : Website for Airtel Pay Online using Virtual Card Kenya |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Sep Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model |
Consumer Fee Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Web |
 Card  Wallet |
 |
 OP |
|
Wallet |
 POS |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
25,000,000 Upgrade to Bronze |
| Registered Users |
10,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
27.251 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription |
Pay for goods and services online using a card. Airtel Customers will be able to request a one-time virtual card number with the amount of purchase. Airtel money services platform will generate a special 16 digit number that enables the completion of the transaction. On completion of the transaction, a confirmation message will be sent to the consumer’s handset. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Online |
| Segment Description | Mainstream; Benefit is to be able to pay online |