Amex Serve America

Amex Serve is a peer-to-peer (P2P) mobile payment app that incorporates features and benefits found in many of American Express’ credit cards. With the Amex Serve app on your phone, you can pay friends, family and merchants.


Link to external site : Website for Amex Serve America
Amex Serve America
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
Account Type
Prepaid Card
Register/Log In
Business Model
Consumer Fee
Upgrade to Bronze
Class
Send Services Receive

Web


Card

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DW

MP

OP
framework/arrowright.png

Card


Web

Model
non-bank based
Upgrade to Bronze
Who Leads?
third party led
Upgrade to Bronze
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
Text “App“ to Serve (73783) to get the app for iPhone or Android. Message and data rates may apply.
Register/Log In
Main Segment Unbanked
Segment Description Mainstream; Benefit is to be able to pay online

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