A digital payment and commerce platform that gives consumers a new way to spend, send and receive money with services that go beyond the existing global payment networks. Open - funded by any source: bank, or any card, not just Amex, or another Serve Link to external site : Website for Amex Serve Wallet Global |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 May Register/Log In |
| Importance |
Very High Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model |
2 fees: 2.9% to put in but 0 for Cash; Some charges for withdrawal. No fees to open account or use widgets Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card |
 |
 DW  MP  OP |
|
Card |
Mobile Web |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Global Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type | |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
Cloud based and uses latest technology. Not tied to single device or OS. Register/Log In |
| Interoperability |
Open; Any SERVE to any SERVE P2P Register/Log In |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | Mainstream; Benefit is to be able to pay online |