Android Market is an online software store developed by Google for devices running the Android operating system. Its gateway is an application program ("app") called "Market", preinstalled on most Android devices, which allows users to browse and dow Link to external site : Website for Android Market Account Global - (Merged into Google Play March 2012) |  |
| Brand | |
| Launched in | |
| Status |
Closed Register/Log In |
| Launch |
2008 Oct Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation |
Google announced the Android Market on August 28, 2008, and made it available to users on 22 October 2008. They introduced support for paid applications on 13 February 2009 for US and UK developers, with additional support for 29 countries on 30 September 2010 Register/Log In |
| Account Type |
Multiple Register/Log In |
| Business Model |
Android Market features 67% of free of charge apps, the highest percentage of any major app store, closely rivaled by Windows Phone Marketplace at 61%. By comparison, the Apple App Store offers only 37% of their apps free of charge Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card  MobileBilling |
 |
 DC  MP  Pay by mobile |
|
Card MobileBilling |
Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Global Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
0.000 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Youth |
| Segment Description |