Apple Pay is a mobile payment and digital wallet service by Apple Inc. Link to external site : Website for Apple Pay - China |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2016 Feb Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card  Wallet |
 |
 LP  MP |
|
Card Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Global Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
957.018 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
iPhone 6 and above, Apple Watch Register/Log In |
| Technologies |
Apple Watch, Biometrics Register/Log In |
| Interoperability |
Highly interoperable across providers Register/Log In |
| RegistrationProcess |
| Main Segment | Mobile |
| Segment Description |