The B-Pesa card was launched in Tanzania in January 2014 by Smart Banking Solutions Ltd. The service allows a customer to transact at any B-PESA branded merchants, member banks or ATMs. Link to external site : Website for B-Pesa card |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Jan Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Prepaid Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location  Mobile  Web |
 PC |
 |
PC |
|
PC |
Location Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
23.482 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
When you are issued with your B-PESA Card it comes with a default PIN that you should change at any B-PESA POS. Then your card is ready for use. Register/Log In |
| Main Segment | Mainstream |
| Segment Description | It is targeted at people who need to limit their spend and not worry about carrying cash. |