Brand | |
Launched in | |
Status |
Active Register/Log In |
Launch |
2010 Mar Register/Log In |
Importance |
Medium Register/Log In |
Traction |
Under planning Upgrade to Bronze |
Evaluation | |
Account Type |
Bank Account Register/Log In |
Business Model |
Provided free of charge Upgrade to Bronze |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
![]() Mobile |
![]() Card ![]() Cash |
![]() |
![]() AT ![]() DMT |
![]() |
![]() Card ![]() Cash |
![]() Mobile |
Model |
non-bank based Upgrade to Bronze |
Who Leads? |
third party led Upgrade to Bronze |
Reach |
National Upgrade to Bronze |
Active Users |
-- NA -- Upgrade to Bronze |
Registered Users |
-- NA -- Upgrade to Bronze |
Potential Mobile Market (m) |
77.034 Upgrade to Bronze |
Regulations |
Egypt's central bank has granted BNP Paribas preliminary approval for a mobile money transfer licence via local operator Mobinil. It is purely for Egyptian pounds in Egypt. No credit interest on the balance of the account, no lending allowed, and no link Upgrade to Bronze |
Persona | |
Purpose | |
Active Services | |
Card Type |
None Register/Log In |
ServicesDescription |
DMT only, NOT IMT Upgrade to Bronze |
Channels | |
Payment Instruments | |
Cash I/O Description |
Customers will be able to move small amounts of money outside the formal banking system via an existing network of shops that sell phone credit. This network reaches much deeper into the Egyptian countryside than the retail banking network does Upgrade to Bronze |
Cash I/O No Of Locations | |
Handsets | |
Technologies | |
Interoperability |
Single bank, Single MNO Register/Log In |
RegistrationProcess |
Main Segment | Unbanked |
Segment Description | unbanked |