Baidu Wallet is offered by the Chinese search giant and includes a cloud based purse, API, mobile payments, online payments and other services. Link to external site : Website for Baidu Wallet |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Apr Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Wallet |
 |
DW  MP  OP |
|
Wallet |
Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
957.018 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
The Baidu Wallet will not have an app but be embedded in other apps like Baidu Maps. Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Online |
| Segment Description |