Bank of America Mobile Banking

Bank of America grew mobile users by 4% in the first quarter of 2014, and shed 1% of its branches. Mobile users stand at 15 million, having grown by 20% within one year.


Link to external site : Website for Bank of America Mobile Banking
Bank of America Mobile Banking
Brand
Launched in
Status
Launch
Importance
Traction
Evaluation
High growth in mobile banking
Register/Log In
Account Type
Bank Account
Register/Log In
Business Model
Class
Send Services Receive

Mobile


Account

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MB
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Account


Mobile

Model
Who Leads?
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
Main Segment Banked
Segment Description

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