Brand | |
Launched in | |
Status |
Active Register/Log In |
Launch |
2014 May Register/Log In |
Importance |
Very Low Register/Log In |
Traction |
In trial or pilot phase Upgrade to Bronze |
Evaluation | |
Account Type |
Stored Value Register/Log In |
Business Model | |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
Mobile |
Cash Wallet |
IMT VC |
Cash Wallet |
Mobile |
Model |
non-bank based Upgrade to Bronze |
Who Leads? |
third party led Upgrade to Bronze |
Reach |
Trial Upgrade to Bronze |
Active Users |
-- NA -- Upgrade to Bronze |
Registered Users |
-- NA -- Upgrade to Bronze |
Potential Mobile Market (m) |
27.251 Upgrade to Bronze |
Regulations |
Not sure what is the legal basis of such a service Upgrade to Bronze |
Persona | |
Purpose | |
Active Services | |
Card Type |
None Register/Log In |
ServicesDescription |
Trial launched to allow Kenyans in London to send money to Kenya. Upgrade to Bronze |
Channels | |
Payment Instruments | |
Cash I/O Description | |
Cash I/O No Of Locations | |
Handsets | |
Technologies | |
Interoperability | |
RegistrationProcess |
Main Segment | Migrants |
Segment Description |