Bluebird is a financial account designed in partnership by American Express and Walmart. Bluebird is not a bank account and is not issued by a bank. Link to external site : Website for Bluebird |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Prepaid Card Register/Log In |
| Business Model |
No annual, monthly, overdraft, minimum balance, card replacement or foreign exchange fees Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 PC |
 |
 Alerts  BP  Card  CICO  DMT  DW |
|
PC |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
iPhone, Android Register/Log In |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mainstream |
| Segment Description | Underbanked |