BOFA Mobile Banking USA

Bank of America has launched the 'Bank the Way you Live' online banking micro site. The micro site features information on tools that allow its customers to control and manage their personal finances online, via mobile handset or smart phone. Persona


Link to external site : Website for BOFA Mobile Banking USA
Send Services Receive

Mobile


Account

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BP

DMT

IMT

MB

MP
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Account


Mobile

Model
Who Leads?
Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
See http://www.practicalecommerce.com/articles/1813-Five-Nifty-Mobile-Banking-Apps-
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Channels
Payment Instruments
Cash I/O Description
Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
Main Segment Banked
Segment Description

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