| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 May Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
Claims that Boku could be susceptible to fraud. A fraudster could enter a mobile phone number and then using a free online SMS spoofing service, spoof the confirmation SMS to Boku. |
| Account Type |
Mobile Billing Register/Log In |
| Business Model |
Businesses pay 30%-40% of the transaction value. Consumers pay the price of a SMS. |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card |
 |
 MM  MP |
|
Card |
Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Multiple MNO Register/Log In |
| RegistrationProcess |
| Main Segment | Online |
| Segment Description |