Boku partnerships with MNOs in the UK allow merchants selling magazines and bus tickets to allow consumers to pay using their mobile phones with purchase charged to phone bills. Link to external site : Website for Boku Payments for physical goods and services - UK |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Oct Register/Log In |
| Importance |
Medium Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Mobile Billing Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 MobileBilling |
 |
 DC  MP  Pay by mobile |
|
MobileBilling |
Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
79.201 Upgrade to Bronze |
| Regulations |
Use of E-Money License Upgrade to Bronze |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mobile |
| Segment Description |