Based on POS and card - customer must visit participating retail agent to conduct transaction. Transfer funds between accounts. Text message to confirm a credit or debit card transaction (including those not originating via m-FS). Customers of Caixa Link to external site : Website for Caixa Facil accounts and Branchless Banking Brazil |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Register/Log In |
| Importance |
High Register/Log In |
| Traction | |
| Evaluation |
Very high traction due to Government payments Register/Log In |
| Account Type |
Bank Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  Card |
 |
 BP  DMT  MB |
|
Account Card |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
2,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
237.982 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description |
Network of POS to capture client details from plastic cards. Bank led branchless banking. Huge bank agent network. Retailers acting as agents Upgrade to Bronze |
| Cash I/O No Of Locations |
95000 banking agents added in last 5 years (CGAP); over 12,000 lottery outlets Upgrade to Silver |
| Handsets | |
| Technologies | |
| Interoperability |
Single bank Register/Log In |
| RegistrationProcess |
| Main Segment | Banked |
| Segment Description |