CIMB Niaga introduced a new cellular banking service in March 2013 through which it expects to gather an additional Rp 1 trillion ($103 million) in customer deposits in 2013, attracting 500,000 new customers. Link to external site : Website for CIMB Niaga Rekening Ponsel - Branchless Banking |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Mar Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Branchless Banking Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  Cash |
 |
 BB  DMT |
|
Account Cash |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
246.507 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
Rekening Ponsel offers a simple registration. Prospective customers register their mobile number at the nearest CIMB Niaga Branch. This requires a valid identity card (ID card, driving license, passport). Register/Log In |
| Main Segment | Mainstream |
| Segment Description |