Cellcom Israel Ltd.and Israel Credit Cards-Cal Ltd (ICC-Cal) (Visa) are to sign a cooperation agreement to turn the mobile phone into an e-wallet using NFC. Link to external site : Website for Cellcom ICC-Cal e-wallet JV |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Mar Register/Log In |
| Importance | |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Card  NFC  Wallet |
 |
 MP  MW NFC |
|
Card NFC Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
mobile operator led Upgrade to Bronze |
| Reach |
Announced Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
10.257 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
Visa Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
SIM-Based NFC Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mainstream |
| Segment Description |