In summer 2012 Citi launched "Payment Tag" which is essentially Stickers for contactless mobile payment. Link to external site : Website for Citi Payment Tag |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Jul Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 NFC |
 |
 MP NFC |
|
NFC |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Shoppers |
| Segment Description |