Citrus Cash

Citrus Cash is the mobile payments app launched by Citrus pay, a payments startup in India. Launched in March 2014, hte app enables consumers in India to transfer money and make payments.


Link to external site : Website for Citrus Cash
Citrus Cash
Brand
Launched in
Status
Launch
Importance
Traction
Low but Growing
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Evaluation
Account Type
Stored Value
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Business Model
Merchants pay a percentage fee per transaction and pay for the use of software; Consumer services are free
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Class
Send Services Receive

Mobile


Web


Account


Card


Wallet

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DW

MP

OP
framework/arrowright.png

Account


Card


Wallet


Mobile


Web

Model
non-bank based
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Who Leads?
third party led
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Reach
Active Users
Registered Users
Potential Mobile Market (m)
Regulations
Persona
Purpose
Active Services
Card Type
ServicesDescription
Channels
Payment Instruments
Cash I/O Description
Consumers load cash via credit card, debit card, or directly from their bank. Amounts can be from as little as Re 1 to up to Rs 10,000.
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Cash I/O No Of Locations
Handsets
Technologies
Interoperability
RegistrationProcess
Consumers need to sign up at citruspay.com for an account or download the Citrus app from the Google Play store.
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Main Segment Mobile
Segment Description

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