Brand | |
Launched in | |
Status |
Closed Register/Log In |
Launch |
2011 Oct Register/Log In |
Importance |
High Register/Log In |
Traction |
Closed or unclassified Upgrade to Bronze |
Evaluation |
One of the first mobile apps to be launched in Australia. Register/Log In |
Account Type |
Dematerialised Card Register/Log In |
Business Model |
The bank does not plan to generate income directly but offer the service to persuade more Australians to choose CBA as their bank. Upgrade to Bronze |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
ATM Branch Location Mobile POS Web |
Card NFC |
MB MP NFC |
Card NFC |
ATM Branch Location Mobile POS Web |
Model |
bank based Upgrade to Bronze |
Who Leads? |
bank led Upgrade to Bronze |
Reach |
Subnational Upgrade to Bronze |
Active Users |
-- NA -- Upgrade to Bronze |
Registered Users |
-- NA -- Upgrade to Bronze |
Potential Mobile Market (m) |
29.675 Upgrade to Bronze |
Regulations |
Persona | |
Purpose | |
Active Services | |
Card Type | |
ServicesDescription |
May 2012: Android Support was added for Kaching. Unlike the iPhone version of Kaching, which offers NFC payments in conjunction with an add-on case, the Android version won't ship with support for NFC despite technology being built into a wide range of Android phones. CBA claims this was due to failure of Google/Device manufacturers to offer timely support. Upgrade to Bronze |
Channels | |
Payment Instruments | |
Cash I/O Description | |
Cash I/O No Of Locations | |
Handsets |
iPhone, Android Register/Log In |
Technologies | |
Interoperability | |
RegistrationProcess |
Main Segment | Shoppers |
Segment Description |