Cuentas Simplificadas o de Bajo Riesgo are simplified or low-risk accounts. They are mobile bank accounts with simpler account opening requirements, based on the new rules for branchless banking. Link to external site : Website for Cuentas Simplificadas o de Bajo Riesgo |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Jan Register/Log In |
| Importance |
Very High Register/Log In |
| Traction | |
| Evaluation | |
| Account Type |
Branchless Banking Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 ATM  Mobile  POS |
 Account BBAccount  Cash |
 |
 BB  CICO  MB |
|
BBAccount Cash |
ATM Mobile POS |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
1,000,000 Upgrade to Bronze |
| Registered Users |
1,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
98.462 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations |
20000 Upgrade to Silver |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
Level 1 through phone, Level 2 and 3 at agent/branch. Register/Log In |
| Main Segment | Unbanked |
| Segment Description | Unbanked |