Brand | |
Launched in | |
Status |
Active Register/Log In |
Launch |
2011 Apr Register/Log In |
Importance |
Leader Register/Log In |
Traction | |
Evaluation |
As of May 2013, the bank reports that the mix of services has allowed them to attract one million new customers since launch, and they are optimistic that this number can grow to 3 million by end-2013. The initial challenge faced was that DBBL had to negotiate with each of the country's 6 mobile operators separately, to open the USSD channel. After much negotiation Banglalink and CityCell agreed to partner. |
Account Type |
Branchless Banking Account Register/Log In |
Business Model | |
Class |
Send | Services | Receive | ||||
---|---|---|---|---|---|---|
Agent ATM Mobile |
Cash Wallet |
AT BB BP CICO DMT IMT MP Trade |
Cash Wallet |
Agent ATM Mobile |
Model |
bank based Upgrade to Bronze |
Who Leads? |
bank led Upgrade to Bronze |
Reach |
National Upgrade to Bronze |
Active Users |
534,570 Upgrade to Bronze |
Registered Users |
1,000,000 Upgrade to Bronze |
Potential Mobile Market (m) |
88.522 Upgrade to Bronze |
Regulations |
Persona | |
Purpose | |
Active Services | |
Card Type |
None Register/Log In |
ServicesDescription |
Services were launched for Grameenphone subscribers in November 012. CICO services are available at 1% of transaction amount or TK 5/- whichever is higher. Upgrade to Bronze |
Channels | |
Payment Instruments | |
Cash I/O Description |
Oct 2012: 14,774;July 2012: 3181 Upgrade to Bronze |
Cash I/O No Of Locations |
14,774 Upgrade to Silver |
Handsets | |
Technologies | |
Interoperability |
Single Bank, Multiple MNOs Register/Log In |
RegistrationProcess |
Main Segment | Unbanked |
Segment Description |