DBS One.Tap is the first virtual credit card on a mobile phone in Singapore, first launched in August 2012. In April 2013 it became available to all mobile subscribers in Singapore. Link to external site : Website for DBS One.Tap |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Aug Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Dematerialised Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 NFC  Wallet |
 |
 LVP  MP NFC  Transport |
|
NFC Wallet |
Mobile |
| Model |
cross-industry based Upgrade to Bronze |
| Who Leads? |
jointly led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
7.744 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription |
Virtual Credit Card on mobile Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Available to all mobile subscribers; One Bank, One Scheme Register/Log In |
| RegistrationProcess |
| Main Segment | Mobile |
| Segment Description |