Colombian financial services provider Banco Davivienda has launched a mobile wallet service, dubbed DaviPlata. Overall investments in the project are expected to reach COP 50 billion (approximately USD 26 million). The m-banking service enables users Link to external site : Website for Daviplata m-wallet service Colombia |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Feb Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation |
Available to 4m customers of the bank. Target is over 1m users and 1,350 ATMs within 18 months Register/Log In |
| Account Type |
Prepaid Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account |
 |
 AT  BB  BP  DMT  IMT  MP  Trade |
|
Account |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
46.592 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
The m-banking service enables users to make micro payments, pay for purchases, top up their mobile phone account, pay utility bills and make money transfers, directly from their mobile phone. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Single Bank, Multi-MNO; Only Comcel and Tigo customers can use the service but the plan is to open it to all MNOs Register/Log In |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description |