Desjardins Mobile Payments allows consumers to make small payments via a smartphone. Link to external site : Website for Desjardins Mobile Payments |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Card Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location  Mobile |
 Card  NFC |
 |
 MP |
|
Card NFC |
Location Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
retail led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
26.804 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
Retail payments Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
Smartphone Register/Log In |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
To use the service consumers must have an eligible Visa Desjardins card and be a mobile customer of Bell Mobility, Rogers, Virgin Mobile Canada, Telus or Koodo mobile, and have a data plan Register/Log In |
| Main Segment | Mobile |
| Segment Description | Shoppers |