Diamond Y'ello Account is a mobile money service launched by Diamond Bank in Nigeria in August 2014. Link to external site : Website for Diamond Y'ello Account |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2014 Aug Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Branchless Banking Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Agent  Mobile |
 Account  Cash  Wallet |
 |
 AT  BB  BP  DMT  MFI  MM  Trade |
|
Account Cash Wallet |
Agent Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
bank led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
101.752 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Single Bank, Single MNO Register/Log In |
| RegistrationProcess |
To open an account in a few seconds, customers dial *710# and select a PIN Register/Log In |
| Main Segment | Unbanked |
| Segment Description |