Dubai Smart Government has designed this service with the aim of bringing more ease and convenience to users, particularly in situations where users have to make emergency payment of fines or fees for a continued service or charges to avoid a new fine. Link to external site : Website for mPay - Dubai |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2011 Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation |
Very important and well adopted Register/Log In |
| Account Type |
Multiple Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Location  Mobile  Web |
 Account  Card  Cash |
 |
 MP  Transport |
|
Account Card Cash |
Location Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
2,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
12.652 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
Payments to Government (P2G) supported Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets |
mPay App for Android and Apple Register/Log In |
| Technologies |
App and SMS payments Register/Log In |
| Interoperability | |
| RegistrationProcess |
users must register first with their credit card details in mPay, enabling payments to be withdrawn. Customers can download an mPay App. Register/Log In |
| Main Segment | Mainstream |
| Segment Description |