My EZ-Link Mobile is a free mobile application developed for NFC (Near Field Communication) enabled mobile phones. The application allows you to transform your phone into a personal EZ-Link top up terminal for all EZ-Link issued CEPAS cards. Link to external site : Website for My EZ-Link Mobile |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2013 Dec Register/Log In |
| Importance |
Leader Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation | |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  Card  Wallet |
 |
 CICO  MP  Transport |
|
Account Card Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
17,000,000 Upgrade to Bronze |
| Registered Users |
17,000,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
7.744 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription |
Features include card transaction history viewing of up to the last 30 transactions, card balance viewing, management of multiple ez-link cards and personalisation of the app. Upgrade to Bronze |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations |
30,000+ Upgrade to Silver |
| Handsets | |
| Technologies |
App powered by MasterCard PayPass Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Mainstream |
| Segment Description |