Savings product that introduces rewards with free Life and Accidental Death Insurance. Link to external site : Website for easypaisa Khushaal |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Oct Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Branchless Banking Account Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile  Web |
 Card  Cash  Wallet |
 |
 BB  Insurance  MFI  Saving |
|
Cash Wallet |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
jointly led Upgrade to Bronze |
| Reach |
National Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
117.748 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability |
Single bank, Single MNO Register/Log In |
| RegistrationProcess |
Existing Mobile Account holders can subscribe to Easypaisa Khushaal by dialing Telenor Pakistan’s helpline 345 from their mobile phones Register/Log In |
| Main Segment | Mainstream |
| Segment Description | This service is available only to those having an easypaisa account. |