Electric OrangeSM is America's first all-electronic, paperless checking account. Earn a great rate, with online Bill Pay, easy access to cash, an Electric Orange MasterCard Debit Card and more - it provides the access and convenience of checking wit Link to external site : Website for Electric Orange Account ING Global Service |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2000 Register/Log In |
| Importance |
Medium Register/Log In |
| Traction |
Medium Upgrade to Bronze |
| Evaluation | |
| Account Type |
Prepaid Card Register/Log In |
| Business Model |
Consumer Fee Upgrade to Bronze |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 ATM  Mobile  Web |
 Card |
 |
 BP  DW  MP  OP |
|
Card |
ATM Mobile Web |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
third party led Upgrade to Bronze |
| Reach |
Global Upgrade to Bronze |
| Active Users |
200,000 Upgrade to Bronze |
| Registered Users |
200,000 Upgrade to Bronze |
| Potential Mobile Market (m) |
337.899 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
MasterCard Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies | |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Online |
| Segment Description | Mainstream; Benefit is to be able to pay online |