Etisalat Group commercially launched Easywallet in Nigeria in September 2012, in partnership with Nigerian banks. This mobile commerce application is a mobile wallet that offers a range of mobile banking and transaction services to the underserved. Link to external site : Website for Easywallet Etisalat Nigeria |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2012 Sep Register/Log In |
| Importance |
High Register/Log In |
| Traction |
Low but Growing Upgrade to Bronze |
| Evaluation |
In February 2013 the service received the "Best Mobile Money SIM Application" award in Nigeria. Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  Cash  Wallet |
 |
 AT  BP  CICO  MM  MP  MW |
|
Account Cash Wallet |
Mobile |
| Model |
non-bank based Upgrade to Bronze |
| Who Leads? |
jointly led Upgrade to Bronze |
| Reach |
Subnational Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
101.752 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription |
The mobile wallet offers access to multiple mobile money operators and banks. It offers access to bank account via the easywallet. Customers are able to: - Pay bills and pay for goods and services - Receive money and send money to friends and family - Send and receive money to bank accounts - Withdraw cash - Top up their own airtime account or top up someone else's - Manage their bank accounts |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
Installed on SIM Register/Log In |
| Interoperability |
All Etisalat subscribers, multiple mobile money operators. Register/Log In |
| RegistrationProcess |
SIM-based menus are provided. Register/Log In |
| Main Segment | Unbanked |
| Segment Description | Banked and unbanked subscribers |