A mobile-based money remittance service from UAE to India launched by a partnership of Tata Communications, Idea Cellular, UAE-based Etisalat and UK-based HSBC India. Link to external site : Website for Etisalat UAE-India Remittances |  |
| Brand | |
| Launched in | |
| Status |
Active Register/Log In |
| Launch |
2008 May Register/Log In |
| Importance |
Very High Register/Log In |
| Traction |
Very High Upgrade to Bronze |
| Evaluation |
Active and Growing Register/Log In |
| Account Type |
Stored Value Register/Log In |
| Business Model | |
| Class |
| Send | Services | Receive | ||||
|---|---|---|---|---|---|---|
 Mobile |
 Account  Card  Cash  Wallet |
 |
 BB  DMT  IMT |
|
Account Card Cash Wallet |
Mobile |
| Model |
bank based Upgrade to Bronze |
| Who Leads? |
jointly led Upgrade to Bronze |
| Reach |
Corridor Upgrade to Bronze |
| Active Users |
-- NA -- Upgrade to Bronze |
| Registered Users |
-- NA -- Upgrade to Bronze |
| Potential Mobile Market (m) |
12.652 Upgrade to Bronze |
| Regulations |
| Persona | |
| Purpose | |
| Active Services | |
| Card Type |
None Register/Log In |
| ServicesDescription | |
| Channels | |
| Payment Instruments | |
| Cash I/O Description | |
| Cash I/O No Of Locations | |
| Handsets | |
| Technologies |
USSD Register/Log In |
| Interoperability | |
| RegistrationProcess |
| Main Segment | Unbanked |
| Segment Description | The service is expected to allow UAE-based Indian immigrants to transfer money to their families in India. In the first phase, the service is to be extended to subscribers who are based in Kerala, a south-Indian state of India. |